Hello. I'm a software developer and founder.


Currently building a better, more accessible Telia.se.


Collegial helps some of swedens largest corporations through the digital transformation with accessible, measurable and strategic education. Assigned to lead the development of collecting, unifying and visualizing insights.
May 2020 - January 2021.

Beatly connects consumer brands with influencers in social media. We've helped brands build awareness in Sweden, Germany, France, Belgium, Norway, Denmark, Great Britain, Canada and Italy. Joined as the technical co-founder/CTO before becoming the CEO.
October 2015 - February 2020.

And before that...

  • Fastighetsbyrån - Frontend/UI for their inhouse CRM.
  • RevRise - Like Google Analytics, but for web forms.
  • Quickfix - Edit CSS on any website without dev environment.
  • Ceasars Casino - Universal / SSR React based framework for worlds biggest Casino.
  • Medtryck - B2B e-commerce from the ground up, utilizing competitive advantage with technology.
  • Fortnox - Redesign and prototyping of Web/Mobile UI.
  • Arbetsförmedlingen - Internal search and presence search when growing organization from 10k employees to 13k.
  • Betsafe - Marketing websites and product
  • Stolab - Online product catalog experience for furniture brand
  • Skeppshult - Product catalog experience for bicycle brand
  • Skånska Byggvaror - Interactive handbooks on how garage doors work and are installed
  • and more...

Sometimes I write about technology, business or general experiences. Here are the latest entries:

Celebrating 10 years with Ruby

This year marks my 10:th year programming Ruby professionally. As the local Ruby community seems to have disappeared into the abyss, I\'m writing this to remind myself why Ruby is great.

Decision Making

Making important decisions can sometimes stop me from moving forward, making me procrastinate. This is how I handle big decisions.


Waking up one day realising I'm living in the middle of Chamonix, reflecting on whether this is a dream or actual reality.